BUSINESS CASE COMPETITION 2016

The Faculty of Management & Finance, University of Colombo organised the “Business Case Competition 2016” for the third and final year undergraduates of the Faculty with the sponsorship of HSBC. Here, an unseen case (obtained from Asia Case Research Center of the Hong Kong University) was given to all the teams with three (3) hours to analyse and present solutions in form of a business presentation.

Even though it was a challenging task, fifty two (52) undergraduates representing all specialization areas participated in the highly intense preliminary round of the competition on the 11th of March 2016. Twelve (12) executives and managers representing a cross section of leading organizations in Sri Lanka participated as judges to shortlist the finalists.

The final round of the competition was held on the 18th of March 2016 where five (05) teams competed head to head. The panel of judges for the final round included Mr. Tharanga Gunasekera – Head of Marketing & Communications HSBC, Mr. Chandana Aluthgama – Chief Business Officer HNB General Insurance, Mr. Heshan Perera – Associate Technical Lead at Zone24x7 and Ms. Kasuni Silva – Director Marketing (GAP & SOMA) MAS Intimates.

Madhumali Kodikara, Niroshi Perera, Gehanya Gamage and Ruvini Perera of the final year emerged as winners of the competition and obtained the privilege of representing Sri Lanka at the HSBC / HKU Asia Pacific Business Case Competition 2016 from 31st May to 4th June 2016 in Hong Kong. This is an annual international business case analysis competition for undergraduates across Asia Pacific countries sponsored by HSBC.

Business Case Competition 2016 provided participants the rare opportunity to display business related skills and gave them a chance to apply subject matter to practical scenarios. It tested the ability of applying business knowledge, analytical skills, critical thinking and impromptu presentation skills, giving participants a new platform to demonstrate their learning.