Department of Marketing is one of the most dynamic and innovative departments in the Faculty of Management and Finance. The Department of Marketing produces graduates with the necessary marketing skills coupled with theoretical and practical exposure blended with a balanced mixture of ingredients. We are here to delight you by fulfilling your needs beyond your expectations and we strongly believe that we would be able to produce a fully-fledged marketing professional who can handle any marketing issues in this dynamic and contemporary business world.
Message from the Head of the Department
Dr. Ruwangi Chandrasekara
As the Head of the Department, with great pleasure and pride, I take this opportunity to welcome you all to the Faculty of Management and Finance. This is a thirteen (13) year old department already served by four Heads of Departments and having around 115 students (3rd and 4th year) and fifteen (15) permanent teaching faculty with two programmes specialized in Marketing (MKT) and Hospitality & Leisure Management (HLM).
In addition to offering courses for the BBA (Special) degree programme, the Department has taken initiatives to offer the Diploma in Marketing programme. This programme is designed in a way where it produces diploma holders with necessary marketing skills coupled with theoretical and practical exposures. There is no doubt that you are so privileged to be entered in to this prestigious and metropolitan based state university (which is located in the commercial hub with prompt employment opportunities even before your graduation) and its well-equipped Faculty of Management and Finance, with local and international repute.
Further to your information, this degree programme is designed in a way where it produces graduates with necessary marketing skills coupled with theoretical and practical exposure blended with balanced mixture of ingredients. We are here to delight you by fulfilling your needs beyond your expectations. We strongly believe that at the end of this programme, we would be able to produce a fully-fledged marketing professional who can handle any marketing issues in this dynamic and contemporary business world. With all these, I earnestly request you to exploit all the opportunities available at this leading business Faculty and its University together with a very pleasant and productive B2B environment for the betterment of your brilliant future. Though all the pedagogies related to this programme are conducted in English, our facilitators are always there to assist you in each and every contact point. Don’t forget to refer to this handbook as a solution pack to clear any doubts related to rules, regulations and values of this Degree Programme. I assure to meet and beat your queries and worries with prompt action. I wish you all the very success in your future endeavors, with the hope that you will leave with very pleasant memories.
Former Heads of the Department
Dr. Fazeela Jameel Ahsan(2018-2021)
Professor. M P P Dharmadasa (2009-2011,2014-2015)
Dr. W. Pemarathne Gamage (2007-2009)
Mr. H T P Senarathna
Mr. Akhila Wijetunga
[BBA in Marketing (Col)]
Visiting staff (HLM)
|Name||Designation||Present workplace||Contact no|
|Ms. Chamarie Maelge||Visiting Lecturer||Managing Director
Sri Lanka Tourism
|Mr. Nalin Vas De Gunasekara||Visiting Lecturer||Country Representative for Ceylon Arkanses Inc. USA||714786193|
|Ms. Gayani Boteju||Visiting Lecturer||CEO/Director Everton Holidays (Pvt) Ltd||777697378|
|Mr. Rasika Jayasinghe||Asst. Lecturer||Sri Lanka Institute of Tourism & Hotel Management||712258942|
Non Academic Staff
Ms. R. M. D. K. Rathnayake
Mr. W. M. S. B. Mallawa
Bachelor of Business Administration in Marketing
BBA (special) degree programme is designed in a way where it produces graduates with necessary marketing skills coupled with theoretical and practical exposure blended with balanced mixture of ingredients. This degree programme is able to produce a fully-fledged marketing professional who can handle any marketing issues in this dynamic and contemporary business world.
|Course Code||Course Title||Credits||Course Status||Semester Offered|
|MKT-3228||Management Information Systems||2||Core||V|
|MKT-3314||Brand Management||3||Specialisation core||V|
|MKT-3315||Consumer Behaviour||3||Specialisation core||V|
|MKT-3316||Marketing Communications||3||Specialisation core||V|
|MKT-3229||Crisis Management||2||Specialisation optional||V|
|MKT-3230||Relationship Marketing||2||Specialisation optional||V|
|MKT-3231||Supply Chain Management||2||Specialisation optional||V|
|MKT-3207||Enterprise Based Project||2||Core||VI|
|MKT-3318||Marketing Research||3||Specialisation core||VI|
|MKT-3208||Seminar on Applied Research||2||Specialisation core*||VI|
|MKT-3209||Seminar on Research||2||Specialisation core*||VI|
|MKT-3232||Services Marketing||2||Specialisation core||VI|
|MKT-3233||Advertising Management||2||Specialisation optional||VI|
|MKT-3234||Consumer Psychology and Sociology||2||Specialisation optional||VI|
|MKT-3236||Event Management||2||Specialisation optional||VI|
|MKT-4237||Contemporary Issues in Marketing||2||Specialisation core||VII|
|MKT-4238||Strategic Marketing||2||Specialisation core||VII|
|MKT-4600||Applied Research Project||6||Specialisation core**||VII|
|MKT-4239||Consumer Protection and Law||2||Specialisation optional||VII|
|MKT-4240||Global Marketing||2||Specialisation optional||VII|
|MKT-4241||Destination Marketing||2||Specialisation optional||VII|
|MKT-4242||Sustainable Marketing||2||Specialisation optional||VII|
|MKT-4801||Industrial Training||8||Specialisation core||VIII|
Bachelor of Business Administration in Hospitality and Leisure Management
|Course Code||Course Title||Credits||Course Status||Semester Offered|
|HLM- 3300||Research Methods||3||Core||V|
|HLM- 3200||Management Information Systems||2||Core||V|
|HLM- 3301||Consumer Behaviour||3||Specialisation core||V|
|HLM- 3302||Fundamentals of Hospitality Business||3||Specialisation core||V|
|HLM- 3303||Tourism Planning and Development||3||Specialisation core||V|
|HLM- 3201||Crisis Management||2||Specialisation optional||V|
|HLM- 3202||Relationship Marketing||2||Specialisation optional||V|
|HLM- 3203||Supply Chain Management||2||Specialisation optional||V|
|HLM- 3304||Strategic Management||3||Core||VI|
|HLM- 3207||Enterprise Based Project||2||Core||VI|
|HLM- 3305||Front Office Management||3||Specialisation core||VI|
|HLM- 3208||Seminar on Applied Research||2||Specialisation core*||VI|
|HLM- 3209||Seminar on Research||2||Specialisation core*||VI|
|HLM- 3204||Services Marketing||2||Specialisation core||VI|
|HLM- 3205||e-Business||2||Specialisation optional||VI|
|HLM- 3206||Economics of Tourism||2||Specialisation optional||VI|
|HLM- 3210||Event Management||2||Specialisation optional||VI|
|HLM- 3211||Global Hospitality Industry||2||Specialisation optional||VI|
|HLM- 4212||Contemporary Issues in Hospitality and Leisure Management||2||Specialisation core||VII|
|HLM- 4213||Restaurant and Lodging Management||2||Specialisation core||VII|
|HLM- 4800||Dissertation||8||Specialisation core**||VII|
|HLM- 4600||Applied Research Project||6||Specialisation core**||VII|
|HLM- 4214||Destination Marketing||2||Specialisation optional||VII|
|HLM- 4215||Ethics in Hospitality and Tourism||2||Specialisation optional||VII|
|HLM- 4216||Tours Operations Management||2||Specialisation optional||VII|
|HLM- 4217||Venture Creation in Hospitality and Tourism||2||Specialisation optional||VII|
|HLM- 4801||Industrial Training||8||Specialisation core||VIII|
Master of Business Administration in Marketing
MBA in Marketing is mainly intended for Marketing Managers / Managers who are aspiring to be members of the corporate management team with specialization in marketing competencies.
Diploma in Marketing (2022-2023)
Meet a marketer (Monthly Department Unit)
Meet a Marketer is a monthly event organized by the Students’ Association of the Department of Marketing with the patronage of Mr.Eranjana Kathriarachchi. The objective of this event is to share the corporate world experience among our students in order to prepare them for corporate challenges. In the year 2021, this event too was conducted on a virtual platform. Despite different practical difficulties, the Department was able to conduct three Meet a Marketer guest sessions.
The First ‘Meet a Marketer’ webinar was organized focusing on global marketing. The resource person for the session was Mr. Dushan Waduwavala (Deputy General Manager – International Marketing, Alumex PLC). With his experience of over 15 years in international marketing, he enlightened students on areas such as entry and expansion strategies in global markets, executing marketing communications in foreign markets and managing cultural barriers in foreign markets. The Second ‘Meet a Marketer’ webinar was organized with the theme ‘Essentials to be successful in the corporate environment’. This webinar was organized with the objective of providing marketing undergraduates insights on the marketing profession and educating them on the essentials of being successful in the corporate set-up. Ms. Isurini Wickramanayake Alahakoon (Senior Manager – New Business Development, Hemas Manufacturing) was the resource person in this session. She shared the story of her career progression as a marketer reflecting on the journey from being a marketing undergraduate to an award-winning corporate personality.
The Third. Meet a Marketer’ Webinar was organized on the theme ‘Brand You’. This webinar was organized with the objective of enlightening marketing undergraduates on personal branding. The FMF Department of Marketing alumnus Ms. Ruwandi Perera shared her expertise on personal branding with a focus on evolving of one’s personal brand beyond the classroom. In addition, the session comprised of insights on being independent in the corporate sector.
Inzperia- 2021 (Annual Event)
Inzperia ’21 was a galvanizing event organized in conjunction with the course MKT 3236-Event Management under the patronage of Dr.Maduka Udunuwara and Ms.Shanika Lakmali. While this is an annually conducted event, due to the prevailing pandemic situation in the country, this year’s event was held on a virtual platform. This year’s theme for Inzperia‘21 was the ‘Road to Success’, which included inspiring dialogues conducted with three well-known business personalities from three dynamic industries. The purpose of Inzperia 2021 was to enable the creation of outstanding marketing graduates who are well equipped to meet the ever-changing industry requirements. Mr. Dulith Herath (the founder and chairman of Kapruka.com, Java lounge and co-founder of Grasshoppers Pvt. Ltd.) , Mr. Dilhan C . Fernando ( Chief Executive Officer, Dilmah tea), and Mr. Malaka Rubasinghe (Managing director at SINGHE, Fonder at WAVE Bolgoda by SINGHE) were invited as Guest speakers for Inzperia 2021 and the event was held on 23rd October, 2021. More than 100 students and lecturers participated in this virtual event which turned out to be a huge success
Staff training – Monthly departmental research forum
The monthly Departmental Research Forum was initiated by the Department of Marketing in the year 2021, with the objective of providing its staff members with the opportunity to discuss contemporary research topics on marketing. It is also intended that this forum will enable sharing of knowledge and experience among staff members in conducting research, which will stimulate a rich research culture in the department. Every month, a research paper is selected by the appointed moderator for that month and circulated among the rest of staff members well in advance. Another departmental member undertakes the presentation of the key summary points of the selected paper and afterwards each member takes turns to share his/her observations and evaluations on the specific research. Three monthly sessions have so far been conducted during the months September, October and November.
Felicitating teachers and farewell ceremony
The final year undergraduates of the Department of Marketing organized a felicitation and farewell ceremony on a virtual platform on 16th July, 2021. The event was organized with the participation of all marketing and HLM stream students who took the time to appreciate each lecturer individually through a special message of appreciation. Even though this was earlier planned to have on a physical setting, the event had to be limited to a virtual ceremony due to covid lockdown restrictions.
Inzperia- 2019 (Annual Event)
Inzperia ’19 is a galvanizing event organized by the Department of Marketing and Department of Hospitality & Leisure Management for the undergraduates in the faculty of Management and Finance. It is an event with inspiring speeches given by different industry experts and our own faculty past students. This event aims to deliver the audience with rich information and also it gives an opportunity for the past students to reminisce about their time in the faculty. On 1st of November 2019 Mr.Amitha Amarasinghe (Chief operating Officer –Neo@ogilvy Sri Lanka) has invited as a Guest speaker and – Mr.Nuwan Rathnayake (brand Manager, Nestle) & Ms.Bagya Erathna (Front Office Management trainee- Cinnamon bay-beruwala) also invited as the speakers in this event. More than 150 students, lecturers, and non-academic staff have participated and enjoy the musical show organized by the committee.
Meet the marketer (Monthly event)
Meet the marketer is an event organized by the student association of the Department of Marketing who invite a person in the corporate world to share his/her experience. The objective of this event is to share the corporate world experience among our students being ready for corporate challenges. In that manner Mr.Prathiba Perera (Director of Events, the product of the Faculty of Management & Finance, University of Colombo) conducted the first session about the “Event management” for 3rd year marketing students and Mr.Dinesh Gunaratne (Digital creative lead @ shift, the product of Faculty of Management & Finance, University of Colombo) conducted the second session about the “Evolution of advertising traditional to digital age” on 19th of November 2019.
Department Day out and Annual welcome -2020
The Department Day Out was organised to welcome the third-year students who had selected Marketing and Hospitality and Leisure Management (HLM) as their specialization. Final year students of the department organized the outing at the Wijaya holiday resort, Kiriella along with the participation of the academic and non- academic staff of the department on 19th of February 2020. This programme was organized under the guidance of Dr.Fazeela Jameel Ahsan, Head of the Department of Marketing. Its objective was to promote interaction between students and academic staff of the department and also to familiarize the new batch of students with the academic content of the programme and to improve their knowledge.
General Convocation 2020- Department Achievements
- Mrs. Thrimali Dharmasiri Gold Medal for the Best Performance in the Subject of Marketing Management in the BBA Degree Program – SN Abeysekera
- Chartered Institute of Marketing, Sri Lanka Gold Medal for the Best Performance in Bachelor of Business Administration in Marketing Degree Program – V Thavendrakumar
- NOLIMIT Gold Medal for the Most Outstanding Performance in Global Marketing – WDST Navodya
“CIM” Gold Medal and cash prize for the Best Performance in the BBA in Marketing Degree Programme.
Gold Medal and cash prize for the Best Performance in the BBA in Marketing
- Name – Thulasi Jeyabalasingam
- Registration Number – 2013/MS/5726
- Name of Degree Course – Bachelor of Business Administration (BBA) in Marketing
- Year – 2018
“NOLIMIT” Gold Medal and cash prize for the most out standing performance in Global Marketing.
“Amana Bank” Gold Medal and cash prize for the most outstanding performance in Business Ethics and Corporate social responsibility in the BBA in marketing.