The aim of this project which is conducted as a core course during Semester VI, is to encourage and provide an opportunity for students to practice theories learnt in the class and gain hands of experience of becoming entrepreneurs. In this course, the students are required to undertake an independent project where they are expected to develop, after research and fieldwork, a business plan for a new business based on a selected product or service.
At the end of the course, they are required to produce a project report comprising the justification of the selected business idea in relation to their identified personal entrepreneurial competencies and a business plan. Later, they will be demonstrated their business idea and be required to make an oral presentation to an evaluation panel. Under this project, approximately 45 new product ideas are launched annually and evaluated by academics, entrepreneurs and industry experts.