Vol. 11 Issue 1 Insight to Impact: The Effect of Protean Career Attitude on Employability Perceptions of IT Professionals P. M. Nimmi, K. A. Zakkariya and Reyza Nezrin Testing the Profitability of Technical Trading Rules across Market Cycles: Evidence from India S. Muruganandan Microeconomic and Macroeconomic Determinants of Efficiency: Evidence from Indian Manufacturing Sub-Sectors Sumit Kumar Maji, Arindam Laha and Debasish Sur The Mediating Role of Risk Tolerance in the Relationship between Financial Literacy and Investment Performance Balaji Kanagasabai and Vaneeta Aggarwal Scale Development for M-Commerce Acceptance vis-à-vis Young, Educated, Non-Metropolitan Small Town Consumers in India Lamay Bin Sabir and Mohd Danish Kirmani Perspective Paper – Indian Government Interventions in Micro, Small and Medium Enterprise Development: An Enterprise Life Cycle Perspective Kalai Socrates and B. V. Gopalakrishna Book Review – Kaufman, R., Uplifting Service: The Proven Path to Delight Your Customers, Colleagues and Everyone Else You Meet Maduka Udunuwara