The Identity of Digital Nomads: A Consumption Perspective
U. G. A. C. Kavindi Abeysundara 
Dinuka Wijetunga
Abstract
Digital nomads are a distinct group within the current context of constructed identities and mobile lifestyles. Although prior research has examined their identity through mobility and work frameworks, limited attention has been paid to consumption as a central dimension of identity formation. Addressing this gap, this conceptual paper develops three propositions to theorize how consumption practices shape the digital nomad identity. Drawing on Bauman’s theory of liquid modernity and Bardhi and Eckhardt’s framework of liquid consumption, it argues that digital nomads engage in ephemeral, access-based, and dematerialized consumption patterns aligned with mobility and minimalism. Though practices such as geotagging, temporary housing, and reliance on digital infrastructures serve as markers of identity, they also expose tensions between espoused minimalist ideals and digital nomad consumption practices. By applying liquid consumption concepts to digital nomad identity, the paper contributes to advancing discussions on digital nomadism, liquid consumption, and materialism in contemporary consumer research.
Keywords: Digital Nomadism, Liquid Consumption, Identity Construction, Minimalism, Materialism
Volume 17, Issue 1
June 30, 2026
Pages: 1-30
DOI: http://doi.org/10.4038/cbj.v17i1.221
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Suggested citation:
Abeysundara, U. G. A. C. K., & Wijetunga, D. (2026). The Identity of Digital Nomads: A Consumption Perspective. Colombo Business Journal, 17(1), 1–30. http://doi.org/10.4038/cbj.v17i1.221
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U. G. A. C. Kavindi Abeysundara
Faculty of Management & Finance, University of Colombo, Sri Lanka
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Dinuka Wijetunga
Department of Marketing Management, Faculty of Management & Finance, University of Colombo, Sri Lanka