Managing Product Complexity and Variety for Operational Performance through an Integrated Green Supply Chain

Nilakshi W. K. Galahitiyawe
A. R. Jayakody


The aim of this study is to examine the impact of product variety and product complexity on firm’s operational performance when they are operating in a globally connected green supply chain. A survey utilizing a self-administered structured questionnaire was used to collect data from 161 frontend merchandisers of apparel manufacturing firms in Sri Lanka. The results indicate that the relationship between product variety and operational performance is fully mediated by green supply chain management while the relationship between product complexity and operational performance is partially mediated by green supply chain management. Thus, organisations that operate dynamic product portfolios (i.e., a variety of complex products) need green supply chain management practices to improve operational performance. This study emphasises the complementary application of the resource based view with coordination theory to explain how resources of the firm should be allocated and coordinated with regard to variety and complexity.

Keywords: Integrated Green Supply Chain Management, Operational Performance, Product Complexity, Product Variety

Volume 10, Issue 1
June 30, 2019
Pages: 19-43


Suggested citation:

Galahitiyawe, N. W. K. & Jayakody, J. A. R. (2019). Managing product complexity and variety for operational performance through an integrated green supply chain. Colombo Business Journal, (10)1, 19-43. doi: 10.4038/cbj.v10i1.40

Nilakshi W. K. Galahitiyawe
Postgraduate Institute of Management (PIM), University of Sri Jayewardenepura, Sri Lanka

J. A. R. Jayakody
MAS Intimates (Pvt) Ltd, Sri Lanka