Management Students’ Entrepreneurial Intentions: The Mediating Role of Personal Attitude, Subjective Norms, and Perceived Behavioural Control

Shahzada Shahid Gulzar

Irfana Rashid

Abstract

Entrepreneurship education is recognised as a driver of entrepreneurial intentions, especially in contexts where youth entrepreneurship supports socio-economic growth. Grounded in the Theory of Planned Behaviour, this study explores how entrepreneurship education influences entrepreneurial intentions through the mediating roles of attitude, subjective norms, and perceived behavioural control. Using a quantitative design, data were collected from 544 management students across five universities in Jammu and Kashmir, India. These data were analysed using structural equation modelling. Results show that entrepreneurship education significantly enhances attitude, subjective norms, and perceived behavioural control, which mediate the relationship between entrepreneurship education and entrepreneurial intention, indicating that entrepreneurship education shapes intentions indirectly by fostering positive attitudes, social support, and self-efficacy. The study extends the application of the Theory of Planned Behaviour to entrepreneurship education and offers practical guidance for designing entrepreneurship education programmes that cultivate entrepreneurial mindsets.

Keywords: Entrepreneurial Intention, Attitude, Subjective Norms, Perceived Behavioral Control, Entrepreneurship Education, Theory of Planned Behavior, India

Volume 16, Issue 2

December 31, 2025

Pages: 92-135

DOI: http://doi.org/10.4038/cbj.v16i2.213

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Suggested citation:

Gulzar, S. S., & Rashid, I. (2025). Management Students’ Entrepreneurial Intentions: Mediating Role of Personal Attitude, Subjective Norms, and Perceived Behavioral Control. Colombo Business Journal, 16(2), 92–135. http://doi.org/10.4038/cbj.v16i2.213

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Shahzada Shahid Gulzar
Department of Management Studies, SHMM Govt. Degree College Anantnag, India
shahzada.scholar@kashmiruniversity.net
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Irfana Rashid
Department of Management Studies, University of Kashmir, South Campus, India