Factors Predicting Consumers’ Continuance Intention to Use Mobile Wallets: Evidence from Kerala, India

P. Smitha Xavier
Zakkariya K. A

Abstract

Mobile wallets are novel and is commanding attention globally as an alternative means of payment. As far as any technology is concerned, continued usage of the system is far more important than its initial adoption, on which prior literature has concentrated upon. The purpose of this study is to examine the factors that predict a mobile wallet user’s usage continuance intention. The study, based on a valence framework, analyses the effect of the various dimensions of valence, namely the effect of positive valence (hedonic value, utilitarian value, monetary value and social value) and negative valence (perceived risk) on the usage continuance intention of mobile wallet users in Kerala. Data was collected from 134 participants through a self-administered online questionnaire, and variance based PLS-SEM was used for analysis. The results of the study indicate that both positive and negative valence significantly predicted the usage continuance intention.

Keywords: Continuance Intention, Valence Model, Utilitarian Value, Hedonic Value, Mobile Wallets

Volume 12, Issue 1
June 30, 2021
Pages: 114-144

DOI: http://doi.org/10.4038/cbj.v12i1.73

Suggested citation:

Xavier, P. S. & Zakkariya, K. A. (2021). Factors predicting consumers’ continuance intention to use mobile wallets: Evidence from Kerala, India. Colombo Business Journal, 12(1), 114-144. http://doi.org/10.4038/cbj.v12i1.73

P. Smitha Xavier
School of Management Studies, Cochin University of Science and Technology, India
smitharesearch1@gmail.com

Zakkariya K. A
School of Management Studies, Cochin University of Science and Technology, India