Entrepreneurial Intentions of Female Students: Exploring Entrepreneurial Feasibility and Desirability through Personality Traits
Abin John 
Vanitha Selvaraj
Muhammed Jisham
Abstract
Women’s entrepreneurship drives economic growth and social transformation. This study integrates personality traits into the entrepreneurial event model to assess entrepreneurial intentions, identifying specific personality traits as antecedents of perceived desirability and feasibility, two core components of the entrepreneurial event model. Data from 382 final-year commerce and management students were analysed using partial least squares structural equation modelling. The results show traits like innovativeness, entrepreneurial alertness, and the need for achievement shape perceived desirability. Further, perceived feasibility is influenced by risk-taking motives, proactiveness, and an internal locus of control. Finally, positive relationships were identified between perceived desirability and feasibility with entrepreneurial intentions. This research underscores the importance of personality traits as antecedents of perceived desirability and feasibility, providing insights for promoting entrepreneurship among female commerce and management students. It has implications for policy and educational initiatives to provide targeted support to students with these personality traits to foster female entrepreneurship.
Keywords: Female Entrepreneurial Intention, Perceived Desirability, Perceived Feasibility, Personality Traits
Volume 15, Issue 2
December 31, 2024
Pages: 54-86
DOI: https://doi.org/10.4038/cbj.v15i2.189
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Suggested citation:
John, A., Selvaraj, V. & Jisham, M. (2024). Entrepreneurial intentions of female students: Exploring entrepreneurial feasibility and desirability through personality traits. Colombo Business Journal, 15(2), 54-86. https://doi.org/10.4038/cbj.v15i2.189
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Abin John
Department of Commerce and Financial Studies, Bharathidasan University, India
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Vanitha Selvaraj
Department of Commerce and Financial Studies, Bharathidasan University, India
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Muhammed Jisham
Department of Commerce and Financial Studies, Bharathidasan University, India
