Dynamics of Voter Satisfaction: Empirical Investigation of Young Indian Voters

Mohd Danish Kirmani     
Nirupa Lakshmi
Faiz Hasan
Yogendra Pal Bhardwaj 

Abstract

The objective of the present study was to identify factors that sensitise voters towards the political system and stimulate them for active participation in the election process. The study also aimed to examine the role of these factors in increasing the voter satisfaction. Data was generated from a sample of 194 young voters. One contribution of the study was to validate a scale measuring political sensitivity of voters. Findings also revealed that the higher the economic and global consideration (EGC) among voters the lesser will be their satisfaction with the existing political system. The predictors of EGC are observed to be social considerations (SC) and perceived risk (PR). Findings of the study also suggest that higher perceived knowledge of voters will lead to increased involvement in the political system. The study is pioneering as it initiates efforts for comprehensive analyses of the Indian voters for better understanding of factors that affect their political sensitivity.

Keywords:  India, Voter Satisfaction, Young Voters

Volume 10, Issue 2
December 31, 2019
Pages: 75-102

DOI: http://doi.org/10.4038/cbj.v10i2.51

Suggested citation:

Kirmani, M. D., Lakshmi, N., Hasan, F., & Bhardwaj, Y. P (2019). Dynamics of voter satisfaction: Empirical investigation of young Indian voters. Colombo Business Journal. (10)2, 75-102. doi: 10.4038/cbj.v10i2.51

Mohd Danish Kirmani
Department of Management Studies, Galgotias College of Engineering and Technology, India
kirmani87@gmail.com

Nirupa Lakshmi
Department of Management Studies, Galgotias College of Engineering and Technology, India

Faiz Hasan
IIM Indore, India

Yogendra Pal Bhardwaj
Institute of Business Management, GLA University, India