Determinants of E-waste Recycling Intention in India: The Influence of Environmental Concern, Attitude and Economic Incentives
Muhammed Sajid
Zakkariya K. A.
Harry Joy
Abstract
The primary objective of this empirical study is to identify the antecedents of e-waste recycling and the role played by economic incentives in encouraging this behaviour among Indians. The theory of planned behaviour was employed to achieve the motive, and a web-based survey was used to collect data. A total of 338 responses from Indian urban households were taken for the PLS-SEM analysis. The statistical analysis revealed that environmental concern and attitude contribute to e-waste recycling intention. The study also documented the insignificant moderating role of green economic incentives in the relationship between the antecedents and e-waste recycling intention. This paper offers practical implications for fuelling e-waste recycling, especially regarding the implementation of economic incentives to promote e-waste recycling.
Keywords: E-waste, Recycling Intention, Environmental Concern, Environmental Attitude, PLS-SEM
Volume 13, Issue 1
June 30, 2022
Pages: 119-140
DOI: http://doi.org/10.4038/cbj.v13i1.91
Suggested citation:
Sajid, M., Zakkariya, K. A., & Joy, H. (2022). Determinants of e-waste recycling intention in India: The influence of environmental concern, attitude and economic incentives. Colombo Business Journal, 13(1), 119-140. http://doi.org/10.4038/cbj.v13i1.91
Muhammed Sajid
School of Management Studies, Cochin University of Science and Technology, India
Zakkariya K. A.
School of Management Studies, Cochin University of Science and Technology, India
Harry Joy
School of Management Studies, Cochin University of Science and Technology, India
