Book Review – Simon, P., Too Big to Ignore: The Business Case for Big Data
A. W. J. C. Abeygunasekera 
Volume 14, Issue 2
December 31, 2023
Pages: 192-197
DOI: https://doi.org/10.4038/cbj.v14i2.164
Suggested citation:
Abeygunasekera, A.W.J.C. (2023). [Review of the book Too Big to Ignore: The Business Case for Big Data by Simon, P.]. Colombo Business Journal. 14(2), 192-197. https://doi.org/10.4038/cbj.v14i2.164
A. W. J. C. Abeygunasekera
Department of Accounting, University of Colombo, Sri Lanka
