MBA in Marketing
-New Curriculum 2016
This programme is mainly intended for Marketing Managers/Managers who are aspiring to be members of the corporate management team with specialization in marketing competencies.
Students have four options in reading the selected degree programme namely, course work options, Research option, Thesis option and business skill project option.
Corse Work Option
This option is offered to students who are interested in reading for a more professionally oriented Master’s Degree. They complete their degree earning all required credits from taught courses.
Research Paper Option
This option is offered to students who wish to maintain a balance between professional and academic orientation in their Master’s Degree. They complete their degree, following a course on Research Methods and writing a research paper together with taught courses.
This option is more suitable for academics and professional researchers who need and wish to have a rigorous training in management and business research. Ideally this is appropriate for those who have a plan to read for a higher degree. They complete their degree following the three courses on Research Methods, writing a thesis together with taught courses.
Business Skill Project Option
This option is for students who wish to develop the skills for developing comprehensive projects for organizational issues.
Courses offered in the First Academic Year
|Title||Course Code||Trimester Offered||No. of Credits||No. of Hours|
|Accounting for managers||MBAMK-5101||1||3|
|Management process and practice||MBAMK-5103||1||3||45|
|Contemporary management thoughts||MBAMK-5105||2||2||45|
|Management information systems||MBAMK-5106||2||2||30|
|Business ethics & corporate responsibility||MBAMK-5108||2||2||30|
|Human resources management||MBAMK-5110||3||3||45|
|Operations and quality management||MBAMK-5112||3||3||45|
|Residential workshop I||MBAMK-5115||3||1||45|
Courses Offered in the Second Academic Year
|Title||Course Code (MBAMK)||Trimester Offered||No. of Credits||No. of Hours|
|Report on awareness of global and local business environment: self-study individual report||MBAMK-5201||3||1||NA|
|Business Skill Project (Comprises three components as given below)||7|
|Writing project reports||MBAMK-5202||1||2||30|
|Proposal and defence of business skill project||MBAMK-5203||2||1||NA|
|Business skill project report||MBAMK-5204||3||4||NA|
|Research Paper (Comprises three components as given below)||7|
|Research methodology I||MBAMK-5205||1||2||30|
|Proposal of research paper and defence||MBAMK-5207||2||1||NA|
|The research paper||MBAMK-5208||3||4||NA|
|Thesis (Comprises four components as given below)||17|
|Research methodology I||MBAMK-5205||1||2||30|
|Research methodology II||MBAMK-5206||2||2||30|
|Proposal of the thesis and defence||MBAMK-5209||2||1||NA|
|Project management||MBAMK-5216||Will be decided the each year||2||30|
|Business Law||MBAMK-5217||by Programme Coordinator||2||30|
|Seminar: Contemporary issues in marketing||MBAMK-5218||2||30|
|Customer relationship management||MBAMK-5219||2||30|
|Integrated marketing communication||MBAMK-5221||2||30|
|Supply chain development & integration||MBAMK-5222||2||30|
|Business marketing/B2B marketing||MBAMK-5226||2||30|
|Advanced brand management||MBAMK-5227||2||30|
|Social & sustainable marketing||MBAMK-5228||2||30|
|Residential workshop II||MBAMK-5215||3||1||15|
MBA New By-Laws (2015) Programme Structure
Table 2: Amended First Year Course Structurea (Total number of credits: 33)
aThis structure will be common to all students. However, each specialisation programme will have different course codes and (if needed) different course content.
Table 3: Second Year Course Structure (Total Number of credits: 28; See Table 4 for division of courses among trimesters)
a Those who intend to go for this option are advised (though not compulsory) to take the course on Project Management in place of one of the specialization elective courses.
b Those who intend to go for this option are advised to select the specialization elective course in the subject area of their thesis.
Table 4: Division of Second Year Courses among Trimesters
aThe proposals for research paper and business skill project to be submitted by the end of the semester.
bThesis proposal to be submitted by week 10 of Trimester 2
Note: The total number of credits according to the above table is 27 (out of 28 allocated to 2nd year). The remaining 1 credit will be earned from Residential workshop II
Fees for the entire programme is Rs. 575,000*. Detailed breakdown of the fees payable is as follows:
*Fees for foreign students will be higher