Department of Marketing is one of the most dynamic and innovative departments in the Faculty of Management and Finance. The Department of Marketing produces graduates with the necessary marketing skills coupled with theoretical and practical exposure blended with a balanced mixture of ingredients. We are here to delight you by fulfilling your needs beyond your expectations and we strongly believe that we would be able to produce a fully-fledged marketing professional who can handle any marketing issues in this dynamic and contemporary business world.

Message from the Head of the Department

Dr. Ruwangi Chandrasekara

As the Head of the Department, with great pleasure and pride, I take this opportunity to welcome you all to the Faculty of Management and Finance. This is a thirteen (13) year old department already served by four Heads of Departments and having around 115 students (3rd and 4th year) and fifteen (15) permanent teaching faculty with two programmes specialized in Marketing (MKT) and Hospitality & Leisure Management (HLM).

 In addition to offering courses for the BBA (Special) degree programme, the Department has taken initiatives to offer the Diploma in Marketing programme. This programme is designed in a way where it produces diploma holders with necessary marketing skills coupled with theoretical and practical exposures. There is no doubt that you are so privileged to be entered in to this prestigious and metropolitan based state university (which is located in the commercial hub with prompt employment opportunities even before your graduation) and its well-equipped Faculty of Management and Finance, with local and international repute.

 Further to your information, this degree programme is designed in a way where it produces graduates with necessary marketing skills coupled with theoretical and practical exposure blended with balanced mixture of ingredients. We are here to delight you by fulfilling your needs beyond your expectations. We strongly believe that at the end of this programme, we would be able to produce a fully-fledged marketing professional who can handle any marketing issues in this dynamic and contemporary business world. With all these, I earnestly request you to exploit all the opportunities available at this leading business Faculty and its University together with a very pleasant and productive B2B environment for the betterment of your brilliant future. Though all the pedagogies related to this programme are conducted in English, our facilitators are always there to assist you in each and every contact point. Don’t forget to refer to this handbook as a solution pack to clear any doubts related to rules, regulations and values of this Degree Programme. I assure to meet and beat your queries and worries with prompt action. I wish you all the very success in your future endeavors, with the hope that you will leave with very pleasant memories.

Former Heads of the Department

Dr. Fazeela Jameel Ahsan(2018-2021)

Dr.K. Kajendra(2011-2014,2015-2018)

Professor. M P P Dharmadasa (2009-2011,2014-2015)

Dr. W. Pemarathne Gamage (2007-2009)

Academic Staff

Professor Pradeep Randiwela

[M.Com (Marketing) [Col], B.Com. (Hons) [Pdn], MHRM (UK)]

Associate Professor

Professor. M. P. P. Dharmadasa

[PhD (Bond, Australia), MBA (Col), BSc (Sp) Bus. Adm. (SJP), CTHE (Col)]

Professor

Dr. K. Kajendra

[PhD in Marketing (Delhi, India), MBA (Cochin, India), M.Com (Kelaniya), B.Com (Jaffna)]

Senior Lecturer 

Dr. (Mrs.) Fazeela Jameel Ahsan

[PhD (Strathclyde, UK), MCom (India), BCom (Sri Lanka)]

Senior Lecturer 

Mr. J. A. S. C. Jayasinghe

On Sabatical Leave [MBA (Col), BCom (P’deniya)]

Senior Lecturer 

Dr. Dinuka Wijetunga

[PhD (Melbourne, Australia), MBA (PIM, SJP), BSc. Marketing (SJP), CTHE (Colombo), DipM (CIM, UK)]

Senior Lecturer 

Dr. W. Pemarathne Gamage

[M.Com (Kel), PG (Dip) Business Management [Col.], BSc Bus. Adm. (SJP), BA in RMSED (Costa Rica), PhD (Kel)]

Senior Lecturer 

Dr. Maduka Udunuwara

[PhD (Edith Cowan University, Western Australia), MBA (PIM, SJP), BCom (Special, Col), CTHE (Col)]

Senior Lecturer 

Dr. Ruwangi Chandrasekara

[MBA (Col), BBA (Col), CIMA (Passed Finalist), CTHE (Col), SEDA (U.K.), PhD (PIM, SJP)]

Senior Lecturer 

Mr. W. M. G. P. C. B. Wijekoon

[MBA (Col), BBA (Col), CTHE (Col), SEDA (U.K.), Reading for PhD (PIM, SJP)]

Senior Lecturer 

Ms. Dhanushanthini Ajanthan

[MBA (Col), B.Com (Jaf), HNDA (SLIATE), CTHE (Jaf)]

Senior Lecturer

Ms. Thilini H. Alahakoon

On Study Leave [MBA (PIM, SJP), BBA (Col), CIMA (Passed Finalist), CTHE (Col), SEDA (U.K.)] Reading for Phd QUT – Australia

Senior Lecturer 

Ms. A. D. Shanika Lakmali

[BBA in Marketing (Col), MBA (Col)]

Lecturer

Mr. K.D.E.M. Kathriarachchi

[MBA (PIM, SJP), BBA (Col), ACMA (UK), CGMA (Reading for M.Phil,FGS) ]

Lecturer

 

Ms. W.H.Thejani Madhuhansi

[BSc (SUSL), MSc in Management (SJP)]

Lecturer

Ms. Thivyaashani Sivasubramaniam

[BBA (EUSL), PGEDBM, MSc in Management (SJP)]

Lecturer

Visiting staff (HLM)

Name Designation Present workplace Contact no
Ms. Chamarie Maelge Visiting Lecturer Managing Director
Sri Lanka Tourism
Promotion Bureau
773251088
Mr. Nalin Vas De Gunasekara Visiting Lecturer Country Representative for Ceylon Arkanses Inc. USA 714786193
Ms. Gayani Boteju Visiting Lecturer CEO/Director Everton Holidays (Pvt) Ltd 777697378
Mr. Rasika Jayasinghe Asst. Lecturer Sri Lanka Institute of Tourism & Hotel Management 712258942

Non Academic Staff 

Ms. R. M. D. K. Rathnayake

Mr. W. M. S. B. Mallawa

Bachelor of Business Administration  in Marketing

BBA (special) degree programme is designed in a way where it produces graduates with necessary marketing skills coupled with theoretical and practical exposure blended with balanced mixture of ingredients.  This degree programme is able to produce a fully-fledged marketing professional who can handle any marketing issues in this dynamic and contemporary business world.

Course Code Course Title Credits Course Status Semester Offered
MKT-3313 Research Methods 3 Core V
MKT-3228 Management Information Systems 2 Core V
MKT-3314 Brand Management 3 Specialisation core V
MKT-3315 Consumer Behaviour 3 Specialisation core V
MKT-3316 Marketing Communications 3 Specialisation core V
MKT-3229 Crisis Management 2 Specialisation optional V
MKT-3230 Relationship Marketing 2 Specialisation optional V
MKT-3231 Supply Chain Management 2 Specialisation optional V
MKT-3317 Strategic Management 3 Core VI
MKT-3207 Enterprise Based Project 2 Core VI
MKT-3318 Marketing Research 3 Specialisation core VI
MKT-3208 Seminar on Applied Research 2 Specialisation core* VI
MKT-3209 Seminar on Research 2 Specialisation core* VI
MKT-3232 Services Marketing 2 Specialisation core VI
MKT-3233 Advertising Management 2 Specialisation optional VI
MKT-3234 Consumer Psychology and Sociology 2 Specialisation optional VI
MKT-3235 e-Business 2 Specialisation optional VI
MKT-3236 Event Management 2 Specialisation optional VI
MKT-4237 Contemporary Issues in Marketing 2 Specialisation core VII
MKT-4238 Strategic Marketing 2 Specialisation core VII
MKT-4800 Dissertation 8 Specialisation core** VII
MKT-4600 Applied Research Project 6 Specialisation core** VII
MKT-4239 Consumer Protection and Law 2 Specialisation optional VII
MKT-4240 Global Marketing 2 Specialisation optional VII
MKT-4241 Destination Marketing 2 Specialisation optional VII
MKT-4242 Sustainable Marketing 2 Specialisation optional VII
MKT-4801 Industrial Training 8 Specialisation core VIII

Bachelor of Business Administration in Hospitality and Leisure Management

Course Code Course Title Credits Course Status Semester Offered
HLM- 3300 Research Methods 3 Core V
HLM- 3200 Management Information Systems 2 Core V
HLM- 3301 Consumer Behaviour 3 Specialisation core V
HLM- 3302 Fundamentals of Hospitality Business 3 Specialisation core V
HLM- 3303 Tourism Planning and Development 3 Specialisation core V
HLM- 3201 Crisis Management 2 Specialisation optional V
HLM- 3202 Relationship Marketing 2 Specialisation optional V
HLM- 3203 Supply Chain Management 2 Specialisation optional V
HLM- 3304 Strategic Management 3 Core VI
HLM- 3207 Enterprise Based Project 2 Core VI
HLM- 3305 Front Office Management 3 Specialisation core VI
HLM- 3208 Seminar on Applied Research 2 Specialisation core* VI
HLM- 3209 Seminar on Research 2 Specialisation core* VI
HLM- 3204 Services Marketing 2 Specialisation core VI
HLM- 3205 e-Business 2 Specialisation optional VI
HLM- 3206 Economics of Tourism 2 Specialisation optional VI
HLM- 3210 Event Management 2 Specialisation optional VI
HLM- 3211 Global Hospitality Industry 2 Specialisation optional VI
HLM- 4212 Contemporary Issues in Hospitality and Leisure Management 2 Specialisation core VII
HLM- 4213 Restaurant and Lodging Management 2 Specialisation core VII
HLM- 4800 Dissertation 8 Specialisation core** VII
HLM- 4600 Applied Research Project 6 Specialisation core** VII
HLM- 4214 Destination Marketing 2 Specialisation optional VII
HLM- 4215 Ethics in Hospitality and Tourism 2 Specialisation optional VII
HLM- 4216 Tours Operations Management 2 Specialisation optional VII
HLM- 4217 Venture Creation in Hospitality and Tourism 2 Specialisation optional VII
HLM- 4801 Industrial Training 8 Specialisation core VIII

Master of Business Administration  in Marketing

MBA in Marketing is mainly intended for Marketing Managers / Managers who are aspiring to be members of the corporate management team with specialization in marketing competencies.

Diploma  in Marketing

Inzperia- 2019 (Annual Event)

Inzperia ’19 is a galvanizing event organized by the Department of Marketing and Department of Hospitality & Leisure Management for the undergraduates in the faculty of Management and Finance. It is an event with inspiring speeches given by different industry experts and our own faculty past students. This event aims to deliver the audience with rich information and also it gives an opportunity for the past students to reminisce about their time in the faculty. On 1st of November 2019 Mr.Amitha Amarasinghe (Chief operating Officer –Neo@ogilvy Sri Lanka) has invited as a Guest speaker and – Mr.Nuwan Rathnayake (brand Manager, Nestle) & Ms.Bagya Erathna (Front Office Management trainee- Cinnamon bay-beruwala) also invited as the speakers in this event. More than 150 students, lecturers, and non-academic staff have participated and enjoy the musical show organized by the committee.

Meet the marketer (Monthly event)

Meet the marketer is an event organized by the student association of the Department of Marketing who invite a person in the corporate world to share his/her experience. The objective of this event is to share the corporate world experience among our students being ready for corporate challenges. In that manner Mr.Prathiba Perera (Director of Events, the product of the Faculty of Management & Finance, University of Colombo) conducted the first session about the “Event management” for 3rd year marketing students and Mr.Dinesh Gunaratne (Digital creative lead @ shift, the product of Faculty of Management & Finance, University of Colombo) conducted the second session about the “Evolution of advertising traditional to digital age” on 19th of November 2019.

Department Day out and Annual welcome -2020

The Department Day Out was organised to welcome the third-year students who had selected Marketing and Hospitality and Leisure Management (HLM) as their specialization. Final year students of the department organized the outing at the Wijaya holiday resort, Kiriella along with the participation of the academic and non- academic staff of the department on 19th of February 2020. This programme was organized under the guidance of Dr.Fazeela Jameel Ahsan, Head of the Department of Marketing. Its objective was to promote interaction between students and academic staff of the department and also to familiarize the new batch of students with the academic content of the programme and to improve their knowledge.

Students’ Acheivements

“CIM” Gold Medal and cash prize for the Best Performance in the BBA in Marketing Degree Programme.

Gold Medal and cash prize for the Best Performance in the BBA in Marketing

  • Name – Thulasi Jeyabalasingam
  • Registration Number – 2013/MS/5726
  • Name of Degree Course – Bachelor of Business Administration (BBA) in Marketing
  • Year – 2018

“NOLIMIT” Gold Medal and cash prize for the most out standing performance in Global Marketing.

 

“Amana Bank” Gold Medal and cash prize for the most outstanding performance in Business Ethics and Corporate social responsibility in the BBA in marketing.

Inquiries

Fill form to contact the department

Address

Department of Marketing
Faculty of Management & Finance
University of Colombo
Colombo 03, Sri Lanka.

Phone

+94 – 11 – 2552365

E-mail