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MBA in Marketing -NC2016

MBA in Marketing

-New Curriculum 2016

Courses Offered in the Second Academic Year

TitleCourse Code (MBAMK)Trimester OfferedNo. of CreditsNo. of Hours
Report on awareness of global and local business environment: self-study individual reportMBAMK-520131NA
Business Skill Project (Comprises three components as given below)7
Writing project reportsMBAMK-52021230
Proposal and defence of business skill projectMBAMK-520321NA
Business skill project reportMBAMK-520434NA
Research Paper (Comprises three components as given below) 7
Research methodology IMBAMK-52051230
Proposal of research paper and defenceMBAMK-520721NA
The research paperMBAMK-520834NA
Thesis (Comprises four components as given below)17
Research methodology IMBAMK-52051230
Research methodology IIMBAMK-52062230
Proposal of the thesis and defenceMBAMK-520921NA
The thesisMBAMK-5210312NA
Compulsory Courses
Business strategyMBAMK-52111230
Marketing researchMBAMK-52121230
Consumer behaviourMBAMK-52132230
Strategic marketingMBAMK-52142230
Elective Courses
Project managementMBAMK-5216Will be decided the each year230
Business LawMBAMK-5217by Programme Coordinator230
Seminar: Contemporary issues in marketingMBAMK-5218230
Customer relationship managementMBAMK-5219230
Contemporary advertisingMBAMK-5220230
Integrated marketing communicationMBAMK-5221230
Supply chain development & integrationMBAMK-5222230
Services marketingMBAMK-5223230
Critical marketingMBAMK-5224230
Global marketingMBAMK-5225230
Business marketing/B2B marketingMBAMK-5226230
Advanced brand managementMBAMK-5227230
Social & sustainable marketingMBAMK-5228230
E-marketingMBAMK-5229230
Tourism marketingMBAMK-5230230
Special topicsMBAMK-5245230
Residential workshop IIMBAMK-52153115

MBA New By-Laws (2015) Programme Structure

Table 2: Amended First Year Course Structurea (Total number of credits: 33)

t 1.1

aThis structure will be common to all students. However, each specialisation programme will have different course codes and (if needed) different course content.

Table 3: Second Year Course Structure (Total Number of credits: 28; See Table 4 for division of courses among trimesters)

t 1.2

a Those who intend to go for this option are advised (though not compulsory) to take the course on Project Management in place of one of the specialization elective courses.

b Those who intend to go for this option are advised to select the specialization elective course in the subject area of their thesis.

Table 4: Division of Second Year Courses among Trimesters

t 1.3

aThe proposals for research paper and business skill project to be submitted by the end of the semester.

bThesis proposal to be submitted by week 10 of Trimester 2

Note: The total number of credits according to the above table is 27 (out of 28 allocated to 2nd year). The remaining 1 credit will be earned from Residential workshop II

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