Mr. J. A. S. C. Jayasinghe

Mr. J. A. S. C. Jayasinghe

Senior Lecturer – Grade I  [MBA (Col), BCom (P’deniya)]

 

TI: Marketing Research, Marketing, Brand Management, Services Marketing and Strategic Marketing

RI: Marketing, Branding, Strategic Management, Marketing Research, Country of Origin, Branding, Country Branding, Place Marketing, Hospitality and Tourism Marketing

E-mail: sarathj@mkt.cmb.ac.lk

 

Research Papers Published in Conference Procedings of International Research Conferences

  • Withanage, W.W.D.H.C., & Jayasinghe, J.A.S.C., (2010). The Effect of Healthy Lifestyle on the Relationship of Health Consciousness and Attitude towards Fast Foods in Sri Lanka. Proceedings of 5th International Research Conference on Management and Finance of University of Colombo, Sri Lanka. 360-372 (ISBN 978-955-9021-79-7)

 

  • Thalgaswatte, C.T.R., & Jayasinghe, J.A.S.C., (2010). An Exploratory Study on Post-War Tourism Marketing in Eastern Province of Sri Lanka and Its Implecations for Market Segmentation. Proceedings of 5th International Research Conference on Management and Finance of University of Colombo, Sri Lanka. 373-384 (ISBN 978-955-9021-79-7)

 

  • Karunasena, V.G.G.G., & Jayasinghe, J.A.S.C., (2011). Self-Expressive Valu and Brand Atractiveness: Which Self Really affects? Proceedings of  6 th International Research Conference on Management and Finance of University of Colombo, Sri Lanka. 446-460 (ISBN 978-955-9021-79-7)

 

  • Francke, A.P.K., & Jayasinghe, J.A.S.C., (2011). The Impact of Sri Lankan Buy National Campaign to the Attitude toward Country of Origin. Proceedings of  6th International Research Conference on Management and Finance of University of Colombo, Sri Lanka. 433-445 (ISBN 978-955-9021-79-7)

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