Dr. Maduka Udunuwara

Dr. Maduka Udunuwara

Senior Lecturer – Grade II  [PhD (Edith Cowan University, Western Australia), MBA (PIM, SJP), BCom  (Special, Col), CTHE (Col)]

 

TI: Marketing, International Marketing, Services Marketing,

Customer Relations, Relationship Marketing and Tourism Marketing Management

RI: Consumer Behavior and Services Marketing

E-mail: madukau@gmail.com; maduka@mkt.cmb.ac.lk

 

Publications

  • Udunuwara, M.,  Sanders, D.,  & Wilkins, H. (2015). Extending the concept variety-seeking behavior to the accommodation context. Third International Conference on Hospitality and Tourism Management. Colombo, Sri  Lanka.
  • Pieris, D., & Udunuwara, M. (2012). Effectiveness of loyalty cards to build store loyalty. Paper presented at Seventh International Research Conference on Management and Finance. Colombo, Sri Lanka.
  • Udunuwara, M. & Liyanage, U., (2006).Effectiveness of traditional versus modern appeals in advertising. Sri Lanka Journal of Management, 11(1 &2), 1-20.
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Achievements

  • Award for outstanding scholarship offered by Faculty of Business and Law, Edith Cowan University, 2016
  • Award for best presentation at the Third International Conference on Hospitality and Tourism Management (2015). Colombo, Sri

Past and current positions

  • Coordinator, Hospitality and Leisure Management, Faculty of Management and Finance University of Colombo.
  • Conference co-chair of the 11th International Research Conference on Management and Finance (IRCMF 2016)
  • Conference chair of Faculty research symposium 2015
  • Editorial board member of Colombo Business Journal (CBJ)

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