TI: Marketing, International Marketing, Services Marketing,
Customer Relations, Relationship Marketing and Tourism Marketing Management
RI: Consumer Behavior and Services Marketing
E-mail: email@example.com; firstname.lastname@example.org
- Udunuwara, M., Sanders, D., & Wilkins, H. (2015). Extending the concept variety-seeking behavior to the accommodation context. Third International Conference on Hospitality and Tourism Management. Colombo, Sri Lanka.
- Pieris, D., & Udunuwara, M. (2012). Effectiveness of loyalty cards to build store loyalty. Paper presented at Seventh International Research Conference on Management and Finance. Colombo, Sri Lanka.
- Udunuwara, M. & Liyanage, U., (2006).Effectiveness of traditional versus modern appeals in advertising. Sri Lanka Journal of Management, 11(1 &2), 1-20.
- Award for outstanding scholarship offered by Faculty of Business and Law, Edith Cowan University, 2016
- Award for best presentation at the Third International Conference on Hospitality and Tourism Management (2015). Colombo, Sri
Past and current positions
- Coordinator, Hospitality and Leisure Management, Faculty of Management and Finance University of Colombo.
- Conference co-chair of the 11th International Research Conference on Management and Finance (IRCMF 2016)
- Conference chair of Faculty research symposium 2015
- Editorial board member of Colombo Business Journal (CBJ)