Dr. K. Kajendra

Dr. K. Kajendra

Senior Lecturer – Grade I  [PhD in Marketing (Delhi, India), MBA (Cochin, India), M.Com (Kelaniya), B.Com (Jaffna)]

 

TI: Marketing Management, Consumer Behaviour, Customer Relationship

Management, Management and Organisational Behaviour

RI: Marketing, Consumer Behaviour and Organizational Behaviour

E-mail: kk4ssrr@hotmail.com; kajendra@mkt.cmb.ac.lk

 

Publications:

  • Shivany s, Velnamby T and Kajendra (2015), K, The Cases of Women (Micro) Marketers in Northern Province, Sri Lanka, Journal Of Business Studies, Faculty of Management and Commerce, University of Jaffna, Volume 1(1).
  • Kanagasabai Kajendra (2010), Customer Perception of Delivered Value: A Study of Consumers and Vendors of Mobile Phones in Sri Lanka, NICE Journal of Business, 5 • No. 1 • January – June, 1-13.
  • Pirithiviraj J.C.D and K. Kajendra ( 2010) “ Relationship between Market Orientation and Corporate Social Responsibility with Special Reference to Sri Lankan Financial Sector”, Journal Emerging Trends in Economics and Management Science (JETEMS), 1 (2):107-113.
  • Kajendra K. (2008). “Market Orientation and Company Performance: A Study of Selected Japanese and Sri Lankan Companies”, The Journal of Faculty of Economics, Gakshuin University, 44, No.4, January, pp. 291-308.
  • Kajendra (2006), Evolution of the Marketing Concept and Discipline: Glancing over the Literature, NICE Journal of Business, Meerut, India, Vol. 1, No.2, July – December, 63-72.
  • Kajendra, K. (2006), Customer orientation in Sri Lankan Companies, NICE Journal of Business, Meerut, India, Vol. 1, No.1, January – June, 53-62.
  • P.S. Verma and K.Kajendra (2004), Influence of Customer-orientation on Organisational Performance: A Study of Large Manufacturing Companies in Sri Lanka, Decision, Indian Institute of Management, Calcutta,  India, Vol. 31, No. 1, January – June, 125-144.
  • Kajendra and D.P.S. Verma (2003), Influence of Environmental Factors in Customer-orientation: An empirical study in Sri Lanka, Indian Journal of Commerce, Vol. 56, January-March, pp.1-8.
  • P.S. Verma and K.Kajendra, (2003), Customer-oriented Practices in Sri Lankan Companies, Amity Business Review, India, Vol. 4, January-June, pp. 32-36.
  • P.S. Verma and K.Kajendra (2001), Customer-orientation and its influence on organisational Performance: A Conceptual Approach, Indian Journal of Commerce, Vol. 54, December, pp. 122-131.

Past Research and Presentations:

  • Shiveny, T. Velnampy, and K. Kajendra, Consumer Responses Towards the 4Ps Marketing Strategies in the Conflict Affected Areas of Sri Lanka: A Grounded Theory Approach, Paper presented at the University Of Sri Jayawardenepura,  International Research Conference on Future Sustainability, Governance and Ethics, December, 2015.
  • Kodituwakku D M, and K. Kajendra, Green Marketing and Consumer Purchasing Intention with Special Reference to Consumer Goods, Extended Abstract Published in Annual Research Symposium of Faculty of Graduate Studies, University of Colombo, October, 2015.
  • Kailasapathy I, and K. Kajendra, Factors Influencing on Organaizational Citizenship Behaviour: A Case Study of Teachers in Schools in Mannar Educational Zone, Sri Lanka, Extended Abstract Published in Annual Research Symposium of Faculty of Graduate Studies, University of Colombo, October, 2015.
  • Kailasapathy I, and K. Kajendra, Effect of Transformational Leadership on Organizational Citizenship Behaviour: A Case Study of Teachers in Schools in Mannar Zone, Sri Lanka, Extended Abstract Published in 2nd International Conference on Contemporary Management of Faculty of Management Studies and Commerce, University of Jaffna, June, 2015.
  • Shiveny, T. Velnampy, and K. Kajendra, Micro Credit Marketing Strategies in the Post War Marketing Context, Paper presented at the University Of Jaffna. International Research Conference on Cotemporary Management- March,2014.
  • Karunanithy and K. Kajendra, An Evolution of Customer Relationship Management: A Conceptual Approach, Paper Presented at the University Of Jaffna. International Research Confrence-July, 2012.
  • C.D. Pirithiviraj and K. Kajendra, Relationship between Market Orientation and Corporate Social Responsibility: A Conceptual Approach, Presented at the Hilton Colombo, 9th Asiam Pacific Round table for Sustainable Consumption and Production, June, 2010.
  • C.D. Pirithiviraj and K. Kajendra, A Study On the Market Orientation of the Sri Lankan Financial Sector, extended Abstract, Presented at the Open University of Sri Lanka, Annual Accademic Sessions- 2010, July, 2010.
  • Kajendra, “Market Orientation and Company Performance: A Study of Selected Japanese and Sri Lankan Companies”, Paper presented at the Gakushuin University, Tokyo, 2007.
  • Kajendra, Customer –orientation and Organizational Performance: A Study of Selected Sri Lankan Companies, Unpublished doctoral thesis, Delhi School of Economics, University of Delhi, India, 2003.
  • Kajendra , Influence of Environmental Factors in Customer orientation: An Empirical Study in Sri Lanka, Paper presented at the Indian Commerce Association, 55th all India Commerce Conference, Mohenlal  Sukhadia University, Udaipur, (RAJ.), India, 2002.
  • Kajendra, Customer orientation and its influence on Organisational Performance: A Conceptual Approach, Paper presented at the Indian Commerce Association, 54th all India Commerce Conference, Department of Commerce, Aligarth Muslim University, Aligarth, India, 2001.
  • Kajendra Marketing orientation of Small and Medium Scale Industry in Sri Lanka, Unpublished Master of Commerce Dissertation, University of Kelaniya, Sri Lanka, 1996.

Positions Held in International Conference:

  • Session Chair Marketing Session, The 10th International Research Conference on Management and Finance, 2015, Faculty of Management and Finance, University of Colombo.
  • Chair Person, Marketing Session, International Research Conference on Cotemporary Management- March,2014, Faculty of

Management Studies and Commerce, University of Jaffna.

  • Member of the Research Papers Review Committee of the International Research Conference on Cotemporary Management- March, 2014, Faculty of Management Studies and Commerce, University of Jaffna.
  • Session Chair Marketing Session, The 8th International Research Conference on Management and Finance, 2013, Faculty of Management and Finance, University of Colombo.
  • Session Chair Marketing Session, The 7th International Research Conference on Management and Finance, 2012, Faculty of Management and Finance, University of Colombo.
  • Chair Person, Marketing Session, The 6th International Research Conference on Management and Finance, 2011, Faculty of Management and Finance, University of Colombo.
  • Chair Person, Management Session, Annual Research Conference (ARC)- 2010, University of Jaffna, November, 2010.
  • Chair Person, Marketing Session, Vavuniya Campus Annual Research Session-2010, Held on October, 2010, Vavuniya Campus of the University of Jaffna, October, 2010.
  • Chair Person, Management Session, Vavuniya Campus Annual Research Session-2009, Held on October, 2009, Vavuniya Campus of the University of Jaffna,. .
  • Co-coordinator, International Research Conference on Management and Finance, 2008, Held on 11th December 2008, Faculty of Management and Finance, University of Colombo.
  • Co-Chair Person, Marketing Session, International Research Conference on Management and Finance, 2008, Faculty of Management and Finance, University of Colombo, 11th December 2008.
  • Member of the Research Papers Review Committee of the International Research Conference on Management and Finance, 2008, Faculty of Management and Finance, University of Colombo, 11th December 2008.
  • Member of the Research Papers Review Committee of the Fifth International Conference on Business Management – 2008, University of Sri Jayewardenepura, Nugegode, Sri Lanka.
  • Chairman, Marketing Management Session, Fifth International Conference on Business Management, University of Sri Jayewardenepura, Nugegode, Sri Lanka, Held on March 27, 2008. 
  • Co-Chair Person, Marketing Session, International Research Conference on Knowledge for Growth and Development-2007, Faculty of Management and Finance, University of Colombo, November 30, 2007.
  • Member of the Best Paper Selection Committee for the core subject Discipline Area of Marketing for International Research Conference on Knowledge for Growth and Development-2007.
  • Co-Chair Person, Marketing Session, International Research Conference on Management for Growth and Development, 2006, Faculty of Management and Finance, University of Colombo, September 15, 2006.

Awards

  • Research Fellowship (10 months tenure) awarded by Japan Foundation Research Fellowship Program, September, 2006.
  • Indo-Sri Lanka Cultural Exchange Program Scholarship for post-graduate studies, Ministry of Higher Education, Sri Lanka, October 1989.

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